Content Marketing
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serving The Right content To The Right Audience At The Right Time
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Posting on social media doesn’t count as content marketing. Webinars and e-book can’t be counted either. Neither are ads. Using content for marketing isn’t the same as marketing content. The difference between content and content marketing is in the quality of the content itself, the frequency with which it comes out, and most importantly, its destination. Rather than just getting your face “out there”, content marketing also calls for storytelling, relatability, and humor.
Loads of big brands use content marketing effectively. Loads of them don’t. One of the simplest and greatest success stories is Coca Cola’s “Share A Coke” campaign. They just personalized a bunch of coke bottle labels and BOOM!
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Content marketing is not some random, nice-to-have asset in your efforts to attract an audience. When executed properly, it truly has the power to work the crowd and propel your business to new heights.
So rather than just relying on
pitching your services or products like marketers have been doing for ages, try and tell a story to your audience instead. Something which will resonate with them. Something genuine that hits close to home.
Wearing your heart on your sleeve and helping clients make educated decisions will cause them to TRUST your product or service. Remember, nothing spells business longevity than a reliable client base. And if you got the chops to maintain a loyal community of followers, you’re all set for success.
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If your business isn’t already using video marketing, now might be a good time to start. Look at it this way: text marketing is no match to the power of video, especially when selling products or services online.
Video marketing is all about engagement. The only question is: how comfortable are you while standing in front of an audience? Do you think you’ve got the chops? And if not (which is perfectly fine), who do you think can work a crowd in your stead?
Of course not. In a way, every social media platform caters to a specific audience.
Facebook is often conversational, whereas Instagram is visual. Twitter is all about one-line zingers, while Reddit scrutinizes everything. TikTok is mostly for Zoomers, while Whatsup and Viber are big with Boomers.
Choosing the right social network depends a lot on where your audience mingles the most.
Yes, good content should always be the #1 driver of your search engine ranking. There’s simply no substitute for bonafide quality stuff. Most importantly, we need context, now more then ever.
Put another way: even if you were to produce content that is strictly SEO-oriented and garner some traffic as a result, you’ll most likely fail to inspire loyalty. Without content that resonates with your audience, there is very little relevance and even less authority.
To be perfectly clear, nothing happens overnight. Building a sales funnel, establishing a loyalty program, forming strategic partnerships, leveraging social media platforms—all this takes time to take shape and ripen.
But there is a silver lining. We live in an age where substantial amount of data can be accessed with a few clicks. Our role is to interpret that data and help you develop an actionable strategy that will drastically speed up the process of business development.
Yes and no. On one hand, most newsrooms and media outlets—especially those that take a grassroots approach—are going digital for a myriad of practical reasons. But does that still mean print is dead? Far from it.
As of late, print is enjoying a resurgence as individuals are finding ways to disconnect from the noisy online world. Most importantly, it’s a tangible medium that can provide an emotional connection—something which cannot be replicated by screen alone.
Never play to the gallery. You’ve got no one to impress but yourself.
Although it seems counterintuitive on paper, working with content that isn’t 100% original won’t lead to disaster. On the contrary, a large fraction of marketers recycle their content from various reputable sources and zhuzh it up when presenting to their audience.
Remember, content uniqueness is only a part of the equation, not the crux upon which company balance turns. It’s far better to rework a stunning piece of writing that brings value to your readers rather than create something that is 100% authentic but downright boring.
Best to leave the Lorem ipsum text here and let you find that out for yourself.
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